“The Absolute Opposite of Ordinary” — Ads We Didn’t Skip

Ad: “The Absolute Opposite of Ordinary” for Maserati

Agency: Unknown

Why: A quiet little motor rotates a flaccid little… thingy. Is it some mechanical insect? Must watch and find out! Oh, it’s a metaphor.

It feels like a bit of a stretch equating these white cardboard boxes with the average luxury car, but I like the art-installation vibe. The payoff is a bit of a letdown. The engine noise and shiny glimpses don’t say anything new, but I like that finely tuned Maserati insignia. If they pay as much attention to engineering as they do to kerning…

Will I buy what they’re selling?: No, but I’ll be watching to see if they can turn around their bad reputation.

— Jon (@ccmxl)



Posted by Jon Parker

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

How to Colourise Black & White Videos with Deoldify AI

Ever stumbled upon an old black and white video and wished you could see..

Read More
July 28, 2023

Exploring Midjourney's Panning Feature

Explore the ins and outs of Midjourney's latest feature, Panning, and..

Read More
July 05, 2023

Exploring Midjourney 5.2: Variation Control and Zoom Out

Dive into the latest features of Midjourney 5.2, including the innovative..

Read More
July 05, 2023

How to Generate Consistent Characters with Midjourney and InsightFace

{% module_block module "widget_1686257730364" %}{% module_attribute.. Read More
June 30, 2023

Create clean plates using AI After Effects and Photoshop's Generative Fill

Create clean plates using Adobe After Effects and the new Photoshop Beta's..

Read More
June 26, 2023