The Brief: Instagram Business Tools, premium pre-roll on Twitter, videos in Facebook comments

TL;DR

Instagram Business Tools are coming soon, new tools to run pre-roll ads before premium content on Twitter, and video comments now available in Facebook.

Coming soon: New Instagram Business Tools

Instagram recently unveiled Instagram Business Tools:

• Business profiles are free.
• A contact button will allow viewers to call, text, or email, as well as get directions.
• Get insights into the popularity of posts and demographics of followers.
• Turn posts into ads within the app, target specific audiences or allow Instagram to suggest targeting, run, and schedule ads.

Business profiles will be available “in the coming months” for use in the United States, Australia, and New Zealand.

Growing a business on Instagram with @woolandthegang:

Source: Instagram, June 2, 2016

Now available: New automation tools for premium pre-roll on Twitter

Twitter allows advertisers to run pre-roll ads on video content from such top sports, TV, and digital publishers as FOX Sports, Dick Clark Productions, and MTV. This makes it easier to sponsor videos on Twitter.

Pre-rolls on premium content are available through four ad partners:

• AdParlor
• Amobee
• TubeMogul
• Visible Measures

Source: Twitter, June 2, 2016

Videos in Facebook comments

Users now have the ability to upload a video into comments as replies to posts by people and Pages, as well as within groups and events.

The Cisco Visual Networking Index recently forecasted that by 2020, internet video traffic will represent 82% of all consumer internet traffic.

Source: Facebook, June 9, 2016